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A bridge at the intersection of money and meaning

Kevin Jones August 11, 2009

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By Kevin Jones

A bridge is about to open up in the market at the intersection of money and meaning that will make things easier but safer for people who want make their investments consistent with their values.

Just like a bridge makes traveling between two islands easier, the new rating system to be unveiled at Socap09 will be like taking a train instead of having to paddle through choppy waters. The bridge, called GIIRS, is being built for people who are trying to make sure their investments have a positive social and environmental impact while they also try to earn a financial return. It

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