by Kim Perkins
Joy Anderson is the president and founder of Criterion Ventures. Criterion, founded in 2002, is a firm that launches social ventures through internally developed projects and in partnership with clients. Joy is also well-known as one of the founding partners of Good Capital.
1) Where do you see your organizational fitting into the capital market spectrum?
At Criterion, we start social ventures. We start with looking at a complex social issue, play around in that, work on determining where the social venture lies in it, and then kick start it.
2) What do you hope to get out of SOCAP09?
I think of SOCAP as the place that celebrates and defines the social capital market, so I want to see the way the market has shifted from last year and see a new snapshot.
This year, I’m looking forward to the same level of energy as last year.