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Interviewing Founders of i4c Campaign: Awareness and Capital for Triple Bottom Line Companies

Daniel Epstein January 21, 2010

Boulder is well-known for its passion for the environment, possibly because it looks like Heaven on Earth (that’s my totally unbiased perspective). It is, therefore, a convergence point for innovative companies and investment funds merging bottom lines. One of the best examples is TouchPoint Trust Group, a management company driving awareness and capital to triple-bottom line (TBL) ventures. This year, they’ve partnered with Lilith Fair to launch the Lilith i4c campaign, which will select 4-6 TBL companies for between $150K – $300K investments and the chance to go on tour with Lilith artists like Sarah McLachlan to market to up to 25,000 people (apply here by January 22). I visited their office here in Boulder and had a great conversation with Touchpoint’s Co-Founders Casey Verbeck and Rick Frankenheimer. Here’s what they had to say:

Video Interview Table of Contents:

  1. What is Touchpoint Trust Group and its i4c Campaign all about? (0:01-1:28)
  2. What kinds of ventures do you work with? (1:29-2:13)
  3. If I were one of your portfolio ventures, how would you help me? (2:14-5:15)
  4. What do you look for in entrepreneurs you invest in? (5:16-6:42)
  5. What makes you passionate about TBL business? (6:43-8:59)
  6. What advice do you have for aspiring social entrepreneurs? (9:00-10:00)

Many thanks to Casey and Rich for taking the time to chat with me (and host me in their very attractive offices). Visit to learn more!

written by: Teju Ravilochan (Unreasonable Institute)

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