Businesses addressing the Sustainable Development Goals, and the goals themselves are asking individuals, organizations, communities, and governments to change their behaviors.
Paying off debt, attending a medical appointment, flying less, switching to clean energy sources, exercising regularly, reducing waste are all behaviors.
Human behavior is no doubt complex, but it’s understanding is essential to building successful products and services aimed at changing it. After all, it is behavior that ultimately drives impact. To continue to be financially sustainable, and to keep generating social and environmental impact businesses need to have scalable models. To have scalable models aside from having impact built into their DNA and excellent technology, businesses need to design for the behavior they are trying to change. They need to know whose behavior(s) are linked to their impact measures and how, what is influencing these behavior(s), and what strategies can bring about the desired change. In other words there is a need to prioritize understanding of the behavior driving the impact and invest in running behavioral experiments to inform their product or service design.
In this interactive workshop focused on applying behavior change design to the Sustainable Development challenges participants will learn the basics of designing for behavior change, and how it could be leveraged to improve their programs, services, products or fundraising initiatives. Participants will learn practical skills they can take back to their organizations and apply in their work immediately.