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Breaking Charity Fundraising Norms to Increase Impact

Nevin Reilly May 27, 2021

Charities play a critical role in addressing the most pressing social and environmental issues facing our society. Unfortunately, many are limited by outdated fundraising methods like galas or by the number of high net-worth connections they have to execute their mission and effect change for the greater good.

What if there was a way to increase fundraising and the impact charities can make? A break from norms like reliance on maintaining a small number of  benefactors? A departure from total dependency on billionaire philanthropists and their complicated foundations? Less time and energy spent raising funds, and more time creating an impact.

The emphasis on altruism – overt or otherwise – is a barrier to charity success. But the tide is beginning to turn. Hundreds of charities are leveraging online sweepstakes to expand fundraising with Omaze, raising more than $150M net to support causes to date and driving substantial levels of awareness for their work. Omaze campaigns help charities raise substantially more (from double to 40x) than other fundraising activities, the vast majority (upwards of 90%) coming from donors who had not previously given to the charity featured in the campaign. Another validation of the effectiveness: Omaze has 100% repeat rate among charities, and a 2000 charity waitlist.

This fireside chat will feature the perspectives of Richard Davis, president and CEO of Make-A-Wish America interviewed by Omaze founder Matt Pohlson to discuss the challenges of rethinking fundraising, how the need to disrupt this space has become all the more evident with the effects of the pandemic, and how challenging traditional thinking is driving outsized returns for charities.

Format

Fireside Chat

Meta Themes

  • Impact Investing

  • Social Entrepreneurship

Themes

Purpose and Desired Outcome

Shift perceptions on charity fund raising to increase impact and attract top talent.

Audiences

  • Allocators (Family Offices, HNW Individuals, Foundations)

  • Accelerators & Incubators

  • Academia

  • Entrepreneurs

  • Corporate & SME

  • Government

  • Service Providers

  • Artists & Culture-makers

Speakers

  • NameMatt Pohlson
  • TitleCo-founder and CEO
  • OrganizationOmaze
  • StatusConfirmed
  • NameRichard Davis
  • TitlePresident and CEO
  • OrganizationMake-A-Wish America
  • StatusConfirmed
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