Farmer loyalty – using User-Insights within the due diligence process

Loic Comolli July 13, 2022

From different perspectives, we have noted an important correlation between farmer loyalty and successful investments in agricultural value chains for the benefit of indigenous and other marginalised communities in the global south. Investments in organizations – whether they are a cooperative, association, or company – to which farmers feel loyal experience fewer supply chain disruptions and a higher capacity to grow.

But for impact investors, assessing farmer loyalty as part of the due diligence process is a major challenge.

This session brings together academic and impact investor perspectives on user insights from smallholder farmers to analyze farmer loyalty as a risk-mitigation strategy. The session offers a proposal of what ‘actionable’ academic and impact investing knowledge in this space looks like.

The aim is to raise important questions from research and investor experiences that could be directly relevant for due diligence by impact investors allocating capital. We hope to share our perspectives for discussion, debate, and challenge.


Fireside Chat (3 speakers maximum)

Meta Themes

  • Power and Capital

  • Reimagine Systems

  • Deliver Equity and Inclusion

  • Accelerate Climate Action


Smallholder farmers, indigenous communities

Purpose and Desired Outcome

The purpose of the session is to 1) to discuss and stress test ideas to evaluate farmer loyalty as part of an investment due diligence process in agricultural value chains and 2) to test the potential for collaboration among academics, investors, and capacity builders working with smallholder farmers. The desired outcomes of the session include 1) increased awareness of the needs and challenges for academics and impact investors to develop tools for assessing farmer loyalty, 2) new proposals for working together.


  • Allocators (Family Offices, HNW Individuals, Foundations)

  • Corporate & SME

  • Academia

  • Accelerators & Incubators

  • Government


  • NameLoic Comolli
  • TitleCo-CEO
  • OrganizationNESsT
  • StatusConfirmed
  • NameBenjamin Eyre
  • TitleResearch Fellow
  • OrganizationUniversity of Bologna
  • StatusConfirmed
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