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Getting Traction - Selling The Necessary But Hard

Katie Kirsch July 13, 2022

Impact entrepreneurs often build ventures that address challenges in spaces where investors and other stakeholders are hard to bring on-board. For example, it’s easier to raise funding for a digital health app that helps with weight loss than to sell a medical device that’ll save lives in low-middle income emerging markets. However, it is possible… the key is getting traction, first in the market and then across key areas of stakeholder interests. Our workshop will share lessons learnt from the frontlines and through breakout sessions tap and consolidate the wisdom of the crowd.



Meta Themes

  • Deliver Equity and Inclusion

  • Power and Capital

  • Reimagine Systems


Purpose and Desired Outcome

Selling the necessary but hard is central to the lives of most impact entrepreneurs. Many are floundering in their early days due to lack of traction. Sharing the success stories of the few that have made it and tapping into unheard stories in the audience, we hope to create a repository of market wisdom that'll help early stage impact entrepreneurs. Our breakout sessions will allow entrepreneurs, investors, and other stakeholders to share their wisdom on what works, what doesn't, and what can be improved.


  • Entrepreneurs

  • Allocators (Family Offices, HNW Individuals, Foundations)

  • Accelerators & Incubators

  • Asset Managers

  • Corporate & SME


  • NameGillian Henker
  • TitlePresident
  • OrganizationSisu Global
  • StatusConfirmed
  • NameSajju Jain
  • TitleExecutive Chairman
  • OrganizationSisu Global
  • StatusConfirmed
  • NameKatie Kirsch
  • TitleInnovation and Scaling Consultant
  • OrganizationHelloKatie LLC
  • StatusConfirmed
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