How can Doers and Funders Assess or Audit an Organization’s “Behavior-change Readiness?”

Philip Kao July 13, 2022

So you agree that those who aim to solve poverty issues must consider “designing for behavioral change.” (Any theory of change has a step where someone must do something differently: stop drinking contaminated water, plant new crops, switch to mobile money, etc.) You also know this work can be difficult to do effectively—without wasting time and funding, and in a human-centered way—that preserves human dignity.

Organizations require much more than good intentions, persistence, and some familiarity with design thinking. Other Key Ingredients: Strong Moral Compass. Research Ability. Proximity. Solid Data. Strategic, Operational, and Tactical Abilities. Some Expertise in Behavioral Science, Social Psychology, Communications, or Design. A Culture of Lean Experimentation.

In this interactive workshop, participants will learn to quickly ascertain: Does an organization have enough of the right ingredients to effectively foster behavioral change for impact? How are those ingredients mixing to produce results (or not)? What more might be needed?

Format

Workshop

Meta Themes

  • Power and Capital

  • Justice

  • Deliver Equity and Inclusion

Themes

Design thinking, HCD, behavior change

Purpose and Desired Outcome

Purpose: For participants to be able to conduct a rapid “behavioral audit,” based on the way Appleseed vets all potential clients. Desired Outcome: With a few telltale questions and knowing what answers to listen for, you will be able to cut through the noise and reveal “behavior-change readiness.” With this, Doers may uncover areas to bolster, and Funders may better evaluate fit for investment.

Audiences

  • Entrepreneurs

  • Allocators (Family Offices, HNW Individuals, Foundations)

  • Accelerators & Incubators

Speakers

  • NamePhilip Kao
  • TitleExecutive Director
  • OrganizationAppleseed
  • StatusConfirmed
  • NameLily Wang-Falzon
  • TitleEthnographer / UX Researcher
  • OrganizationAppleseed
  • StatusConfirmed
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