So you agree that those who aim to solve poverty issues must consider “designing for behavioral change.” (Any theory of change has a step where someone must do something differently: stop drinking contaminated water, plant new crops, switch to mobile money, etc.) You also know this work can be difficult to do effectively—without wasting time and funding, and in a human-centered way—that preserves human dignity.
Organizations require much more than good intentions, persistence, and some familiarity with design thinking. Other Key Ingredients: Strong Moral Compass. Research Ability. Proximity. Solid Data. Strategic, Operational, and Tactical Abilities. Some Expertise in Behavioral Science, Social Psychology, Communications, or Design. A Culture of Lean Experimentation.
In this interactive workshop, participants will learn to quickly ascertain: Does an organization have enough of the right ingredients to effectively foster behavioral change for impact? How are those ingredients mixing to produce results (or not)? What more might be needed?
