Justice in Fundraising | Closing $10M to $100M from Investors by Transforming Customers and Community into Owners and Advocates

Mark Hubbard March 29, 2023

Though VC and PE receive all of the media attention, they are often neither a suitable nor a complete solution for raising expansion capital. Certain founders or businesses are traditionally excluded from institutional funding markets for being too capital intensive, having too lengthy of a growth cycle, pursuing a non-favored business model, or they fall prey to systemic inequalities that leave groups like women and historically excluded founders with 1-3% of investment flows. If genius is even remotely evenly distributed (and opportunity certainly is not), then there are innumerable founders identifying opportunities that others simply cannot see. These are the kinds of leaders that others want to rally around, support, and invest in, and now these founders can direct that support into institutionally sized investment rounds (e.g., $75M). 

At the same time, we are in the midst of a massive paradigm shift for investors who are seeking to align what they say they believe about the world with what their money makes possible in it. By far the most natural and impactful strategy to align one’s values with what one’s money enables is to invest directly in early stage companies. Backing founders with whom you can identify and in whom you believe and startups doing the kind of good in the world that you wish to see advanced is perhaps the most direct and satisfying means of investing with Purpose, and yet it has previously been available to only the wealthiest investors. Purpose Rounds makes this alignment possible for all investors – Accredited and Non-Accredited.

Nothing is more potent than taking Community and mobilizing it around Purpose. There is no limit to what can be accomplished when like-minded investors align their values with those of a company and a founder. Community is great, but Purpose is powerful.




Economic justice. Alternatives to VC. Gathering resources around Purpose. Diversity of funded founders. Diversity of funded business models.

Purpose and Desired Outcome

We would want founders, particularly those traditionally overlooked like women and historically excluded founders, to understand the opportunity they have to raise institutionally-sized investment from any combination of Accredited and Non-Accredited investors. We would want a wider range of investors (not only the wealthiest) to learn about new ways to align their sense of purpose with what their money makes possible.


  • Accelerators & Incubators

  • Service Providers

  • Artists & Culture-makers

  • Entrepreneurs

  • Intermediaries (Financial Advisers, Investment Bankers)

  • Asset Managers

  • Allocators (Family Offices, HNW Individuals, Foundations)


  • NameFounder 1
  • TitleFounder, CEO
  • OrganizationCompany 1
  • StatusConfirmed
  • NameFounder 2
  • TitleFounder, CEO
  • OrganizationCompany 2
  • StatusConfirmed
  • NameEtan Butler
  • TitleCEO
  • OrganizationDalmore Group
  • StatusInvited
  • NameRebecca Kacaba
  • TitleCEO
  • OrganizationDealmaker
  • StatusInvited
  • NameMark Hubbard
  • TitleGP, Managing Partner
  • OrganizationRenew Venture Capital
  • StatusConfirmed
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