Mainstreaming the Reuse Economy for Profit and Planet

Michael Martin r.World

Track

Climate & Nature-Based Solutions

Format

Panel (3 speakers)

Speakers

  • NameMichael Martin
  • TitleFounder & CEO
  • Organizationr.World
  • NameErik Distler
  • TitleVP, Global Head of Sustainability
  • OrganizationAEG
  • NameAnton Van Zyl
  • TitleSenior Director Sustainability - Packaging Strategy
  • OrganizationThe Coca-Cola Company

Description

As businesses and investors seek impact investments that are scalable, profitable, and actually have a powerful impact, reuse is emerging as an innovative strategy to reduce waste, create jobs, rebuild communities, cut costs, reduce CO2 emissions, and drive innovation. This panel will explore how circular business models – anchored in reuse – are creating impact, unlocking financial growth and transforming industries.

Experts will highlight how reuse is shifting from a niche concept to a mainstream impact business strategy, creating cost savings and new revenue streams. Case studies, including r.World’s success in sports, entertainment, and food service, will showcase the environmental impact and financial and operational benefits of reuse. The discussion will also cover the impact of evolving regulations like Extended Producer Responsibility (EPR) and reuse mandates in Europe and North America, investment opportunities in reuse infrastructure and technology, and the growing consumer demand driven by Gen Z and millennials.

Don’t miss this chance to hear from industry leaders turning reuse into a competitive advantage. Whether you’re an investor, change catalyst, policymaker, or business strategist, this session will equip you with the insights and strategies needed to capitalize on the growing reuse economy. Be part of the conversation shaping the future – because reuse isn’t just the right thing to do, it’s a successful business model too.

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