Marketing the ESG Impact: Accelerating Consumer Demand for a Socially Responsible Business Ecosystem

This session will equip businesses with resources to market their ESG strategy and Sustainable Development Goals more effectively to key stakeholders and target markets. The speakers will present real-world green marketing examples, supplemented with results from a business-case study of six companies that utilized strategies constructed from a sustainable business course, such as research and analysis of target markets, marketing sustainable production and practices, and discussion of reimagining eco-marketing approaches. This session will offer a template to create “baked in” ESG and sustainable marketing strategies into their promotional model to increase environmental measures and monetary profit while
avoiding greenwashing.