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Marketing the ESG Impact: Accelerating Consumer Demand for a Socially Responsible Business Ecosystem

Vicki Parker-High July 13, 2022

This session will equip businesses with resources to market their ESG strategy and Sustainable Development Goals more effectively to key stakeholders and target markets. The speakers will present real-world green marketing examples, supplemented with results from a business-case study of six companies that utilized strategies constructed from a sustainable business course, such as research and analysis of target markets, marketing sustainable production and practices, and discussion of reimagining eco-marketing approaches. This session will offer a template to create “baked in” ESG and sustainable marketing strategies into their promotional model to increase environmental measures and monetary profit while
avoiding greenwashing.


Fireside Chat (3 speakers maximum)

Meta Themes

  • Reimagine Systems

  • Power and Capital


Reimagine Capitals

Purpose and Desired Outcome

This session aims to equip and empower businesses to effectively promote and market sustainability practices to accelerate the general public awareness, appreciation and demand for ESG practices and efforts to achieve the triple bottom line.


  • Corporate & SME

  • Entrepreneurs


  • NameVicki Parker-High
  • TitleExecutive Director
  • OrganizationNorth Carolina Business Council (NCBC)
  • StatusConfirmed
  • NameEric Henry
  • TitleOwner
  • OrganizationTS Designs, one of the first B-Corps in NC
  • StatusConfirmed
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