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Overcoming Implicit Bias in Impact Investment: When PRIs Turn Into a Consolation Prize

Cheryl Contee July 13, 2022

PRIs provide capital to high-risk, mission aligned endeavors. Unfortunately, less than 1% of all investments within the US are allocated to women of color founded organizations due to the prejudiced assumption that they are inherently high-risk. The result is that many foundations refuse to fund women and POC led organizations once PRI funds run dry, despite the overwhelming evidence that proves diverse organizations have a higher rate of return and are more successful. In our session, you’ll change the way you view PRIs, learn how to check bias, and discover alternative investment models your foundation can utilize to maximize impact.


Fireside Chat (3 speakers maximum)

Meta Themes

  • Reimagine Systems


Impact Investing, Foundations, Non-Profits

Purpose and Desired Outcome

We hope that we can both contribute to sparking new ideas and new approaches for greater impact.


  • Allocators (Family Offices, HNW Individuals, Foundations)

  • Asset Managers

  • Intermediaries (Financial Advisers, Investment Bankers)

  • Corporate & SME

  • Accelerators & Incubators


  • NameCheryl Contee
  • TitleCEO
  • OrganizationThe Impact Seat Foundation
  • StatusConfirmed
  • NameJanine Firpo
  • TitleCo-Founder
  • OrganizationInvest For Better
  • StatusInvited
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