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There’s a Better Way: Cooperative Entrepreneurship for Values-Driven Entrepreneurs

Jessica Mason May 10, 2021

Imagine if Uber was owned by its drivers, Airbnb was owned by its hosts, and Google was owned by its workers? What if one quarter of all new businesses in the U.S. were cooperatively owned?

A new generation of entrepreneurs wants to build transformative and scaleable businesses that align with their values and which combat – rather than perpetuate – economic and race-based inequality. Cooperatives — businesses that share ownership with their workers, users, consumers or other stakeholders — are an ownership model that answers’ these entrepreneurs’ call and that can help us reimagine capitalism and build a more equitable and robust economy.

In this session, we will deep dive into the world of cooperative entrepreneurship. Join three entrepreneurs — Nirva Boursiquot of Kinfolk, Jocelyn Gaudi Quarrell of GO Box, and Alissa Orlando of Co-op Ride — who are pushing the boundaries in three highly competitive sectors and building robust cooperative businesses. We’ll talk about their personal journeys to cooperative ownership, explore each of their biggest successes and failures, and dive into hands-on ownership modeling to you how to thoughtfully design ownership and transform business as we know it.

The session will be moderated by Jessica Mason, Co-Director of



Meta Themes

  • Equity & Inclusion

  • Impact Investing

  • Social Entrepreneurship

  • Stakeholder Economics & Leadership


Entrepreneurship; New Economy; Cooperative Economics; Ownership

Purpose and Desired Outcome

Entrepreneurs and those interested in supporting cooperative entrepreneurship will develop (1) a deeper understanding of the power and potential of the cooperative corporate form and (2) a clear sense of how to begin thinking about and designing ownership in their own work through experimentation with's Ownership Model Canvas.


  • Entrepreneurs

  • Government

  • Allocators (Family Offices, HNW Individuals, Foundations)


  • NameJessica Mason
  • TitleCo-Director
  • StatusConfirmed
  • NameJocelyn Gaudi Quarrell
  • TitleCEO
  • OrganizationGO Box
  • StatusConfirmed
  • NameAlissa Orlando
  • TitleCo-Founder
  • OrganizationCo-op Ride
  • StatusConfirmed
  • NameNirva Boursiquot
  • TitleFounder & CEO
  • OrganizationKinfolk
  • StatusConfirmed
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