AllPeople.co is the first ever online marketplaces which will be 100% customer and employee owned. This is a more democratic and equitable business model which benefits the customer exponentially more so than other business structures where ownership is predominantly held by billionaires and institutional investors such as hedge funds and venture capitals. We appreciate that customers are the lifeblood of any company so why not make the business authentically customer centric rather than just pay lip service to this phrase. It is our goal to address economic inequality via a disruptively new business model by placing people and the planet before profits. It is our mission to re-empower people through socially and environmentally responsible consumerism. It is our vision to allow people to begin voting with their wallets.
On top of this, we will be partnering with nonprofits and schools where they market us to their supporters or the families of the children enrolled in the schools and when these individuals or families purchase through our marketplace, 5% of each purchase goes to that nonprofit or school. This is 10x more than the Amazon Smile program. It also creates a much lower customer acquistion cost and therefore much higher customer lifetime value.