In order to transform the economy, responsible companies have to capture the marketplace.
StoryBrand for Impact: How to Build a Hot Brand with Jargon-Free, Inclusive Messaging & Content
How do we share our company’s impact initiatives and be totally inclusive – in a way that converts and keeps customers?
The way we write our ads, websites, emails, and content leaves a strong impression: we can be forgettable and irrelevant, watering down our messaging to speak to no one in particular… or we can be relatable and empathetic, making a stand that empowers our customers.
This workshop goes through the StoryBrand 7-Part Framework: the hero’s journey as a tool to make a clear message where our customer is the hero and we are the guide. The StoryBrand Keynote goes through each of the 7 steps so the audience can follow along and write their clear brand message in the workshop.
We will also include:
- How to position social impact and sustainable companies
- How to tell the impact story without sacrificing conversions or confusing your audience
- How to develop marketing materials that aren’t watered down to avoid offending anyone, but instead clearly demonstrate a set of inclusive values
- How to build a strong brand personality that resonates with your audience and brand values
- How to use podcasting and content to turn your brand into a hub for relevant, inclusive conversations
Relevant to this year’s SOCAP topics: Social Entrepreneurship, Digital Inclusivity, Equity and Inclusivity
