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StoryBrand for Impact: How to Build a Hot Brand with Jargon-Free, Inclusive Messaging & Content

Katy Ward May 28, 2021

In order to transform the economy, responsible companies have to capture the marketplace.

StoryBrand for Impact: How to Build a Hot Brand with Jargon-Free, Inclusive Messaging & Content

How do we share our company’s impact initiatives and be totally inclusive – in a way that converts and keeps customers?

The way we write our ads, websites, emails, and content leaves a strong impression: we can be forgettable and irrelevant, watering down our messaging to speak to no one in particular… or we can be relatable and empathetic, making a stand that empowers our customers.

This workshop goes through the StoryBrand 7-Part Framework: the hero’s journey as a tool to make a clear message where our customer is the hero and we are the guide. The StoryBrand Keynote goes through each of the 7 steps so the audience can follow along and write their clear brand message in the workshop.

We will also include:

  • How to position social impact and sustainable companies
  • How to tell the impact story without sacrificing conversions or confusing your audience
  • How to develop marketing materials that aren’t watered down to avoid offending anyone, but instead clearly demonstrate a set of inclusive values
  • How to build a strong brand personality that resonates with your audience and brand values
  • How to use podcasting and content to turn your brand into a hub for relevant, inclusive conversations

Relevant to this year’s SOCAP topics: Social Entrepreneurship, Digital Inclusivity, Equity and Inclusivity



Meta Themes

  • Equity & Inclusion

  • Sustainable Development

  • Social Entrepreneurship


Branding, copywriting, marketing, the hero's journey, StoryBrand, podcasting, content creation

Purpose and Desired Outcome

Each person will build a brand message and have practical next steps to implement (1) inclusive messaging that converts customers and (2) builds a strong voice in the marketplace.


  • Entrepreneurs

  • Artists & Culture-makers

  • Corporate & SME


  • NameKaty Ward
  • TitleStoryBrand Certified Guide
  • OrganizationNew Story Marketing
  • StatusConfirmed
  • NameChandler Perog
  • TitleFounder
  • StatusInvited
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