Technology Integration: Massive Impact for Micro and Small Businesses

What micro and small businesses lack in size, they make up for in impact: often, these enterprises form the economic backbones of their communities, generating employment and opportunity while providing important goods and services. However, because of their small size and lack of resources, these essential businesses are often highly vulnerable to economic disruptions and are not as profitable as they could be. One of the keys to improving the resilience and growth of micro-retailers and small businesses, as well as helping them build core skills to enhance productivity, is the integration of simple, user-friendly technology in their operations. This session will explore the opportunities within the entrepreneurial ecosystem to support the adoption of technology among micro and small businesses.