The Creative Economy and the Next Generation

Millennials and Gen Z recognize the importance of creativity and culture, but they will not follow their parents and grandparents as art collectors and art patrons. The Next Gen will be impact investors in the creative economy. This is only fitting since the global creative economy is a significant employer of youth: with more people aged 15-29 in the European Union employed in creative industries than any other sector, and similar trends across Africa and Latin America given that the percentage of youth in cultural occupations is larger in low-income countries than in high-income countries.