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The “Orange Economy” - Creative Economy Spotlight on Latin America

Sarah Lang May 27, 2021

The creative economy or “Orange Economy” as it’s known in the region, generates more than $177 billion dollars a year and provides jobs for over 10 million people in Latin America. With 20% of the population between age 15-24, LATAM is leading the world when it comes to using digital technologies both to create new stories and preserve traditional culture. Upstart proposes a conversation in Spanish to highlight creative economy activity across LATAM.

Visit Creativity, Culture & Capital ( to learn more about impact investing in the global creative economy. The website will be available in Spanish beginning June 2021.



Meta Themes

  • Equity & Inclusion

  • Impact Investing

  • Sustainable Development

  • Social Entrepreneurship


Creative Economy

Purpose and Desired Outcome

● Demonstrate how the creative sector delivers social and environmental impact in Latin America, and how impact funds are already investing in the creative industries in support of a more just and sustainable global creative economy. ● Inspire global policymakers, fund managers and wealth advisers, institutional and individual investors, and philanthropic funders of the global ecosystem for impact investing to prioritize the creative economy. ● Engage creative organizations and entrepreneurs in the creative economy around new opportunities to attract financial resources to impactful endeavors in art, design, culture, heritage and creativity.


  • Asset Managers

  • Artists & Culture-makers

  • Entrepreneurs

  • Intermediaries (Financial Advisers, Investment Bankers)

  • Allocators (Family Offices, HNW Individuals, Foundations)


  • NameBarbara Russi
  • TitleDirector of Creativity Culture & Capital
  • OrganizationFundación Compromiso
  • StatusConfirmed
  • NameCarolina Biquard
  • TitleCEO
  • OrganizationFundación Compromiso
  • StatusConfirmed
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