Marketing your company’s values and ESG is the best way to get new customers and build brand loyalty. But how can you do that with maximum impact and integrity? In this presentation, Sterling Champion (she/her) and Ilana Broad, Esq. (they/she) will lay out what belief-driven buyers and employees are looking for, as well as the options you have available to ensure you’re speaking to consumers and clients in a way they can understand, trust, and share with their communities.
Trustworthy Values Marketing
Ilana Broad
July 12, 2022
Format
Fireside Chat (3 speakers maximum)
Meta Themes
Accountability
Themes
Integrity, Verified Values, Certification
Purpose and Desired Outcome
The goal of this presentation is to leave attendees with a list of action items that will allow them to communicate their company's values in the most trustworthy way, and showcase integrity in maintaining those values and accomplishing their goals.
Audiences
Entrepreneurs
Accelerators & Incubators
Service Providers
Artists & Culture-makers
Corporate & SME
Intermediaries (Financial Advisers, Investment Bankers)
Asset Managers
Allocators (Family Offices, HNW Individuals, Foundations)
Speakers
- NameIlana Broad
- TitleCo-founder and General Counsel
- OrganizationThe SHE Mark
- StatusConfirmed
- NameSterling Champion
- TitleCo-founder and Creator
- OrganizationThe SHE Mark
- StatusConfirmed
