Morgan Stanley Offers Impact Investing For Masses

Socially responsible investing not just for the wealthy 
SANTA MONICA, Calif. (MarketWatch) — Good for you, Morgan Stanley Smith Barney! You are paving the way for Wall Street to get into the impact investing space.
By launching your Investing with Impact Platform, you can change the world — literally.
By targeting risk-adjusted financial returns as well as positive environmental and social impact, you are telling investors they can do well and do good at the same time. The idea, I know, is to help clients align their financial goals and their personal values, and by empowering your financial advisers with a broad range of investment options you are taking the lead on a whole new investment class.
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