Jeff Leifer - Mapping the Blue Market: Opportunity and the New Oceans Economy
Jeff Leifer, CEO, Circadian Media Lab, is a strategist, social entrepreneur and leading reformer with over 30 years experience at the intersection of technology, media and finance. Jeff recently launched Circadian Media Lab, a values-driven strategic consultancy and interactive media company that frames scalable, transformational stories across the digital landscape. Backed by a team of creative technologists, CML has established itself as a media catalyst using tools that harness the power of social engagement to shape more authentic media experiences.
Prior to launching CML, Jeff thrived in the world of finance, pioneering reforms to safeguard taxpayers before establishing his own investment banking firm. Jeff spent the next decade working with local governments to increase transparency and fortify public finance accountability before his firm was acquired by a large commercial bank.
Jeffʼs passions have drawn him all over the world in connection with global initiatives, working alongside internationally recognized dissidents such as Andrei Sakharov, negotiating nuclear non-proliferation accords as a State Department liaison, and working with indigenous peoples in an ongoing effort to preserve the Amazon rainforest.
More recently, Jeff created the Interchange Leadership Initiative on Technology and Sustainability, and has been a guest lecturer at Stanford Business School, Yale School of Management and University of California, among others. He has continued to serve on the boards of non-profits committed to the environment, arts and meaningful change in the culture.
