Capitalism needs a new operating system. We can no longer ask leaders to lead in a system with misaligned incentives and a culture with contrary norms. Every problem the SOCAP community and beyond is trying to solve around the world requires breakthrough direct actions, and structural changes in the incentives that drive economic behavior. Without culture and policy shifts there is no systems change. Based on insights gleaned from 300+ global leaders B Lab is ready to reimagine and redesign our economic system in service of justice, dignity and equity. Let’s be in active co-creation together. Hear perspectives from three leaders as they address behavior change, culture and policy.