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Webinar Registration — The Power of the Longevity Economy

SOCAP Global November 20, 2023

December 14, 2023 at 1:00 PM Eastern Time (U.S. and Canada)

What is the next great idea and who is it for? During this webinar, Justin Ladner of AARP will highlight how the Longevity Economy (economic activity generated by people age 50-plus) will be a key driver for entrepreneurs and innovators going forward.

Globally, the 50-plus population already accounted for half of consumer spending in 2020, and this fraction is projected to grow rapidly over time. As such, business success in the future will increasingly depend on the purchasing decisions of older consumers. Furthermore, older adults are not only buying — they are also helping build the future by living and working longer than ever before. Together, we’ll explore these trends and the opportunities they represent.

Justin will be joined by Demetric Duckett of Known, a thought leader in the domestic impact investing field whose work focuses on innovative financing opportunities to benefit BIPOC and low-income communities. Demetric will share his unique perspective from extensive experience in DEI and Community Development.

Registration for this webinar has closed.

Featured Speakers

Justin Ladner is a Senior Policy Advisor on AARP’s Thought Leadership team. A labor economist by training, his career has been dedicated to researching issues that are critical to understanding the Longevity Economy in general, as well as the labor supply decisions of older workers in particular. His past research has focused on studying occupational mobility, as well as factors affecting the recruitment, training, and retention of workers. He is passionate about leveraging data analytics to better understand all aspects of the Longevity Economy, as well as developing practical policy solutions that meet the diverse needs of the 50+ population. 

Before coming to AARP, Justin worked for CNA Corporation, where his research focused on issues pertaining to recruiting, training, and retaining military personnel. In addition, for several years of his tenure at CNA, Justin served as an embedded scientific analyst and advisor for senior leaders and policymakers working on military personnel policy issues. 

Justin holds a master’s degree and Ph.D. in economics from the University of Michigan, as well as a master’s degree in economics and a bachelor’s degree in economics and mathematics from Boston University. 

Demetric Duckett is a thought leader in the domestic impact investing field, accelerating the adoption of innovative financing for the benefit of BIPOC and low-income people and the communities in which they live. Before joining Known, Demetric was Managing Director at Living Cities, where he oversaw a strategic capital portfolio centered on developing and deploying innovative investment vehicles to support the new majority population of this country, with a focus on closing racial income and wealth gaps. He also has led various Living Cities programmatic priorities, including the Integration Initiative, Shared Prosperity Partnership (SP2), and the Catalyst family of funds.

Prior to joining Living Cities, Demetric was Senior Vice President of Business Innovation and Resource Development for TruFund Financial Services, a CDFI based in New York City. At TruFund, he directed national business growth strategy, developed and oversaw strategic partnerships, and elaborated new lending programs and product opportunities.

Demetric holds a bachelor’s degree from Furman University and an IMBA from the University of South Carolina.

About AARP

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org, www.aarp.org/español, or follow @AARP, @AARPenEspañol and @AARPadvocates on social media.

Equity and Inclusion / Future of Work / Impact Investing / Social Entrepreneurship
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