11:30 AM - 11:45 AM PDT

Becoming a Social Entrepreneur

Social entrepreneurs continue to make the same mistakes without realizing it. Michael Gordon has spoken with 100+ social entrepreneurs who have shared their experiences about how to best launch, sustain, and have impact from a social venture. Their lessons span personal preparation and creating effective teams to appropriately balance your “impact business” against your “business business,” and thinking beyond your own venture. Mr. Gordon will highlight the lessons from his book Becoming a Social Entrepreneur: Starting Out, Scaling Up, Staying True.

There were some technical issues with this session.  We are aware that the first part of this recording ends abruptly.


Michael Gordon

Professor, Social Entrepreneurial Studies & Impact / Social Finance

Ross School of Business, University of Michigan

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