Even though interest in values-based investing has exploded in the last ten years, investor uptake has remained low. This is because ESG has been shoehorned into an industry that disincentivizes engagement. In order to change finance, we need to make sustainable investing engaging, seamless, and relevant for the actual owners of capital. OpenInvest's Joshua Levin and Global Head of Sustainable Investing at J.P. Morgan Private Bank, Jessica Matthews, discuss the technology that powers personalization at scale, the importance of human-level reporting, and how to democratize access to sustainable investing data.