9:45 AM - 10:15 AM PDT

MAIN STAGE-The System isn’t Broken: This is how it was Built. How do we Rebuild?

Capitalism needs a new operating system. We can no longer ask leaders to lead in a system with misaligned incentives and a culture with contrary norms. Every problem the SOCAP community and beyond is trying to solve around the world requires breakthrough direct actions, and structural changes in the incentives that drive economic behavior. Without culture and policy shifts there is no systems change. Based on insights gleaned from 300+ global leaders B Lab is ready to reimagine and redesign our economic system in service of justice, dignity and equity. Let’s be in active co-creation together. Hear perspectives from three leaders as they address behavior change, culture and policy.

SOCAP Main Stage programming runs from 8:00AM-10:30 AM


Marcel Fukayama

Executive Director

Sistema B International

Victoria Gathogo

Head of Partnerships and Africa Expansion

B Lab East Africa

Holly Gordon

Chief Impact Officer


Morgan Simon

Founding Partner

Candide Group

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