With Millennials as the largest living generation in America today and Generation Z emerging fast as an influential force, it is ever more important to understand where these generations stand. The Walton Family Foundation, in partnership with Echelon Insights, embarked upon a study of what these young Americans think about their own futures: their prospects for success, what they want out of life, and what they fear will stand in their way. To better understand these generations in their own words, this research effort surveyed a diverse and representative sample of Generation Z (ages 13–23) and Millennials (ages 24–39) across the United States, followed by in-depth conversations. In this session, Echelon Insights Co-Founder Kristen Soltis Anderson will present the findings of this research and discuss what it means to unlock opportunity for Millennials and Generation Z.

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