Engaging stakeholders throughout all stages of impact - landscaping, sourcing, diligence, management, product or program development, and impact measurement - anchors solutions in what is most meaningful for those stakeholders. But pervasive myths that it is too hard or expensive have limited the adoption and insights of strategic stakeholder engagement practices across for-profit impact players. A global collaboration has come together to accelerate best practice and highlight the untapped potential of engaging with those that matter most.