Join this installment of SOCAP Next. Keeping the conversations going and focused on action and doing the next stages of work together.
TRU Colors is a large for-profit brewery in Wilmington, NC. It was founded by George Taylor and rival gang leaders from the Bloods, Crips, and Gangsta Disciples. The business incorporates a tightly integrated social mission to stop gang violence and unite communities across America. Gang members are required to stay in their gangs so that they can use their influence to reduce gun violence. The company also addresses the root causes that drive the violence—racial divisiveness, generational poverty, and lack of education opportunities. Over the past two years, they have reduced gun shootings by over 70%.
This may sound counter intuitive, but it is working. Join this active discussion of the role of organized gangs inside TRU Colors. How might this unique business model be scaled across the country and its methods of incorporating community voice address the systemic lack of economic opportunities? Bring your questions for this important discussion of community voice and creating impact.
George Taylor, Founder,
Khalilah Olokunola (KO), EVP of Human Resources
Press, Directory of Brewery Operations