Financing Must Follow in the Footsteps of Market & Channel Development

Risks, real and perceived, are increasing and impact capital now has a need to look at de-risking methods. The session intends to examine some piloted mechanisms.

We evaluate the potential of loss guarantees that blend well with main-stream credit products, alongside methods to build sales & distribution channels. We share the importance of traditional market building in making catalytic capital work better. We hear from innovative social enterprises on how new kinds of sales channels and market development activities have convinced lenders to support their businesses.

We invite the audience to share their experiences on equivalent structures they have seen and how simple nudges can be made to work and commoditized for scale.