Impact by Design: A Blueprint for Building Companies Where Growth and Good Are the Same Thing

Most founders who want to create positive change treat impact as a values commitment layered on top of the business model. This session presents a different approach: impact as architecture. Drawing on building Oyster — a global employment platform that reached unicorn status while earning B Corp certification, one of roughly nineteen companies globally to hold both — this session offers a transferable framework for designing companies where growth and positive societal outcomes are structurally the same activity. Participants leave with concrete tools: how to write an impact thesis, measure it honestly, and operationalize it through governance and legal structure.