Innovating from the Invisible: Creating Real Impact from Unconventional Cities

We often associate social innovation with major cities and recognized global hubs. But impactful and transformative ecosystems are also emerging from unconventional locations—cities perceived as invisible, such as Chihuahua and Ciudad Juárez at the US-Mexico border. This workshop will guide participants through uHub’s methodology, a replicable approach that activates individuals’ intrinsic motivations to foster sustainable, thriving entrepreneurial ecosystems. Through interactive exercises, real-life cases, and practical tools, participants will discover how communities outside traditional innovation hubs can create global impact from the ground up.