Profit AND Purpose:The Venture Studio Playbook for Building Companies That Don’t Choose

Most “impact vs. returns” tension is a design flaw, not a fundamental truth. When purpose is embedded in a company’s business model from day one, not bolted on later, it becomes a driver of profitability rather than a drag.

In this hands-on workshop, OMECE Venture Studios CEO Navgeet King Zed (King) shares the Profits Rooted In Purpose framework for co-building and funding mission-driven companies. Participants won’t just hear about the model, they’ll apply it.

Using the Purpose-Profit Architecture Canvas, participants will stress-test purpose-to-revenue logic. Identify whether their purpose is structurally value-creating or merely value-signaling. Leave with a take-home tool, a due diligence rubric, and new cross-sector connections.