What Is Social Impact?

As a creative director in the social impact space, one of the most common questions I get is “what is social impact?” Here I had fun turning the tables on the attendees of SOCAP17!
 

 
My one sentence? “Social impact is the ultimate result of moral intentions authentically executed.” What are the intentions of those you work with? Who do you serve? Stretch to define this, and we’ll all live in a better world for it.

Saami Bloom is a creative director, performing artist, and the founder of Blue.Ink: a social impact design studio that expresses value(s) by offering strategy, branding and design for the social impact ventures of tomorrow.