MARGIN & MISSION: How Much Profit Does a Company Deserve?

How much profit is enough? Can a business truly innovate across both its model and impact—driving financial returns while serving its community? Should companies be accountable for their use of public infrastructure and the unintended consequences of their actions? And is it their responsibility to choose capital partners and stakeholders who will safeguard mission integrity?

In this fast-moving, insight-packed session, we’ll explore the tension between margin and mission with a diverse panel and first time Socap spakers:

David Tswamuno: Founder at Fairbridge, a New York-based early stage venture capital firm backing founders using technology to bridge major progress gaps—evaluating both ROI and impact across his portfolio.

Thomas Goetz: Former Executive Editor at WIRED, co-founder of Iodine (acquired by GoodRx), and co-founder of BuildingH, bringing health into the everyday through data, design, and storytelling.

Shama Amalean Skinner: Entrepreneur and executive at the intersection of sustainability and consumer markets, former COO of THINX (acquired by Kimberly Clark), Edmund Hillary Fellow, Obama USA Leader, and board member across multiple mission-driven organizations.

Breaking Down the Trade-Offs

By confronting the fundamental question of “How much profit does a company deserve?”, we’ll unearth fresh perspectives on catalytic capital, stakeholder expectations, accountability, and designing business models that serve people and the planet.

Shama will discuss navigating THINX’s mission—balancing sustainable period solutions, menstrual equity, and women’s empowerment—through growth, acquisition, and mission transfer.

Thomas will draw from his experiences building and exiting a business then founding a non-profit, to tackle accountability in healthcare, a space riddled with misaligned incentives, and how companies must own the externalities they create.

David will share how Fairbridge ensures profit remains squarely aligned with purpose when deploying capital and seeking returns.
Through real-world dilemmas—balancing economics, investor returns, impact and accountability—we’ll push beyond theory to explore how companies stay accountable while scaling.

Expect fresh perspectives on capital strategy, investor expectations, and building business models that drive both financial and social returns.