Mobilizing Catalytic Capital in LATAM: Leveraging Market Sizing Methodology for Impactful Growth

Impact investment in Latin America has experienced significant growth in recent years, creating an increasing need to better understand market dynamics and identify where catalytic capital can be deployed most effectively. Small and Growing Businesses (SGBs), which represent the majority of businesses in the region, are essential for both economic and social development. Although these enterprises are key drivers of local economic growth, they often face challenges in accessing the capital necessary to scale their operations and amplify their impact. This session will focus on ANDE’s market sizing methodology, a crucial tool for assessing the impact investment landscape, and how it can help identify sectors in Latin America that are ready to scale with the right capital infusion.

The session will begin by presenting ANDE’s market sizing study from Mexico, which offers a comprehensive overview of the size and scope of the impact investment market in the country. The study provides detailed insights into which sectors and regions are most in need of catalytic capital and have the highest potential for generating measurable social and environmental outcomes. However, the session will go beyond simply presenting these findings—it will engage participants in a deeper reflection on the role of market sizing as a replicable methodology for mobilizing investment across Latin America.

Participants will have the opportunity to interact through an interactive platform with the preliminary data from Mexico and contribute to a comparative analysis with data from other Latin American countries, such as Colombia, Brazil, and Peru. By engaging with the findings of the study, attendees will explore how this replicable tool can catalyze capital flows across borders, connecting international investors with local ecosystems. The focus will be on understanding how market sizing data can inform investment decisions and create opportunities for scaling initiatives that address critical social challenge.

The session will also provide a space to reflect on the broader impact of Small and Growing Businesses (SGBs) within the market sizing study. While (SGBs) will not be the central theme, the session will briefly touch on how the data can be used to identify high-potential enterprises for support.